2023 parade registration will begin in late March 2023. There will be a Google entry form to complete at that time. Please note that all sponsors will receive a complimentary parade entry. There is no entry fee for nonprofits and community groups; the fee is $50 for businesses.
If you have any parade-related questions, please email parade@mthorebsummerfrolic.com.
The annual Summer Frolic Parade is a celebration of community! Village residents and their guests line the streets as entries representing local organizations and businesses pass through downtown Mount Horeb on their way to the Frolic grounds.
The 2023 Summer Frolic Parade will begin Sunday, June 11, at noon. The route, which begins at Mount Horeb High School and ends on the Frolic grounds at Grundahl Park, will be different in 2022 and 2023 due to the Highway 69 detour utilizing Main Street. The alternate route will run west from Eighth Street west down Garfield Street to south on First Street, then west on Henry Street, ending on the Frolic grounds at Grundahl Park.
Our announcers, Ellen and Peter Walton, will describe the various parade entries from a booth at the intersection of Garfield Street and Center Avenue, and provide tidbits of Frolic history.
Parade Rules
No parade entrants may engage in any illegal, offensive or hateful behavior or ideology that threatens the safety and/or livelihood of parade participants, spectators and event sponsors. All participants must demonstrate good common sense and act in the best interest of the community at this inclusive event. Failure to do so will result in immediate removal from the parade, and a ban on future parade participation.